I got one of these Humble Brushes each for Kitty and Sam for when they next need a new toothbrush. I was struck by the idea of them biodegrading, unlike their current neon plastic incarnations. Also, like Toms shoes, they donate money to charity for every brush you buy.

Last of all, though I am no gender non-specific nutcase, the bright-pink Barbie toothbrushes for Kitty and Thomas the Tank Engine blue brushes for Sam do annoy me a bit.

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Humble Brush, £3.99

I found these in store in Waitrose but, alas, they aren’t available on Ocado. Yet.