Well, I’m not sure how great this all is, really. I do like Alexa Chung, I think she is stylish and I also like M&S, but this all feels a bit desperate. There are only two pieces in this whole collection that I can say for sure that I really “want” – this Eliza dress:

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£45

… and this blue crew neck sweater:

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£35

But, do you know – the Eliza dress is a tricky one because it’s such a distinctive print that I’d l kind of feel a bit embarrassed about wearing something that is so obviously from somewhere. And the navy crew neck is just because I’ve already got one – from J Crew – and love it and could always make room in my wardrobe for another.

I don’t know. I don’t hate the clothes I’m just not that inspired by them. Perhaps I just lack imagination. But what I do know is that all of these are still very much in stock, whereas the Boden icons collection is absolutely and totally sold out in seemingly all colours and sizes. Don’t ask me why! I just print the news.