When it comes to hoodies at the moment, absolutely anything goes.
I first saw super stylist and fashion gizmo Pernille Teisbaek wearing massive hoodies with everything about a year ago and so it was only a matter of time before everyone else was doing it, too.
But that’s kind of the problem with fashion – get into things too early and everyone just looks at you like WTF is she doing. Get on it too late and you’re, you know, too late. But I think right now is that absolutely most A1 perfect time to get on this hoodie thing.
Here are some images to get you thinking about how you might be able to make this work for you:
A reasonably key thing about this trend is that the hoodie does need to be a little bit too big. Proper fashion perverts wear absolutely enormous ones, but we are not fashion perverts, right? We’re just trying to get through the day.
See what I mean by anything goes? By all means do not rush out and buy a leopard print coat and tomato red sweater in order to recreate this catastrophe of an outfit, it’s just for illustration.
Camel and pink anyone? Jesus wept.
The colours here make me want to vomit out of my eyeballs but again, more demo that you can stick any old hoodie with any old jacket and you’re doing fashion.
I have one single grey H&M hoodie because I am so freaking capsule, but if I were to get another, which is sorely tempting considering how cold I am at the moment, I would get one of these:
I like this in yellow or in burgundy:
I don’t have enough millennial pink in my life:
For super-cred you need a logo like this from Nike via ASOS:
I like this from Weekday, in a jaunty red:
This one is remarkable in how unremarkable it is, from Fat Face via JLP:
You’re trying to make us all feel safe again after frightening us with that BM post aren’t you. I see you. It’s worked. I’m cold and I’m shopping for massive hoodies like I’m Eminem this afternoon x
there’s been too much skinny girl stuff on here lately. hate myself
No you’ve had a good mix of stuff x
Yesssss! I bought a hoodie in the summer! Always knew I was fashion really!
you SO are
Great! I can stop standing looking at my hoodie on freezing mornings (I have one, a bit big, burgundy) and thinking ‘is it appropriate to wear my hoodie today?’ and instead feel confident. Elaine x
as long as you wear it under another jacket, you’re golden x
Totally delighted with my hoodie under wool coat look yesterday- a look I actually have worn plenty in the past but as I say, had the extra confidence in it now that it is apparently FASHION. But then it ended up being quite a warm day, compared to the weekend, and by the time I’d pushed a double buggy up a slight hill I had a bright red, sweaty face. Not fashion.
Ps. I’d pay a lot of money to sleep in a John Lewis store for the night. Or anywhere that I wouldn’t be disturbed by someone wanting something from me! Hope you enjoyed it.
Betty M says
Ah hah that explains the men’s XXL hoodie the 14 yr old insisted I buy her in the summer. It has of course liberated the much more normally sized hoodies for me but even so I can’t quite feel that I’m at all fashion in them.
Betty fashion is a state of mind
Check out @dinatokio for someone who can rock a hoodie.
I LOVE a hoody! This has made my day- I’ve been thinking of going full tracksuit tbh, that’s bad isn’t it?!
nah… it’s quite rhianna but if you accessorise properly you’ll be okay
Thanks Esther, now looking forward to being more fashion than EVER tomorrow on my way to the gym wearing my fluorescent orange hoodie and grey wool coat. Is it just me or does that colour combo sound good?!
this sounds freaking AWESOME
This sounds too easy. Can I just wear my wear my husbands (with a coat, obvs)?
I meant husband’s, of course. Am not intending to don my many spouses.
Thanks Esther nice post! Just bought the grey capsule hoody as my laptop seems to connect to the JL website alarmingly fast. I barely have to login. Have also discovered this week (Im sure everyone except me knows) that when Hush have sold out of the bloody thing you want JL may have it in your size Xxx
Original Ginsta says
I think this is something I could get with. But I need to think about the coat situation so I don’t just look like a hobo. My memory fails me and I CBA to scroll, but have you done capsule coats?
god I can’t even remember myself…. I’ll do it again, WTF not
Hmmmmmm….. not loving the hoodie under a coat/ jacket because it just looks a tad tight and overstuffed. Just sayin’.
On the OFFCHANCE anyone on here is pregnant or breast feeding, Boob hoodies are the dogs bollocks. Fleecy tit warming flap to shove the baby under, beautifully soft, painfully expensive if there’s no sale on but OH I LOVE THEM.
Where are these from??
Here: http://www.boobdesign.com/products/maternity-tops/b-warmer-hoodie-blue-lake-m I’ve got this one in burnt orange and even though I’m neither pregnant nor breastfeeding during the day anymore, I LOVE IT TO BITS
Thrillingly, I already have the Nike hoodie on order from ASOS, and my wool coat from last year is now a bit more roomy due to me finally losing some weight. Proper fashion-ready. 👍🏻
Kelly you are going to look awesome
I’m sorry but I can’t come onboard with this one. I always feel like they are strangling me, or this huge heavy weight bearing down on my shoulder. Obviously I’m projecting my anxiety issues onto my clothes, but anywayz xx.
Genius. Bought a collarless coat a couple of years ago which I thought I liked at the time but has always felt a bit, um, collarless and exposed, AND it was too expensive to get rid off, so I just felt bad about the coat. Scarves with it looked weirdly middle aged. Tried it on with husbands hoodie just now. Perfect. Also can hide hands in sleeves like it’s the 90’s again. Happy happy. Thanks Esther.
this is what I’m talking about
I suspect that hoodies+pregnancy+still carrying some baby weight from last time = not that great…
This look reminds me of the Doctor Who trailer with Jodie thingy https://www.youtube.com/watch?v=q1IczjLYCIM
Oh my god, you are the shopping whisperer! I read this and went out pronto in my lunch hour to buy black hoodie. You have a superpower, I swear. I’m sure you can market this somehow.
Nikki I know! I channel the zeitgeist for us normal people. xxxx