A few months ago a package arrived for me from my friend Krishna, who runs a big beauty PR company. It contained some Beauty Pie products – all of it looked great to me; a retinol cream, bronzer, fake tanner and lip crayons. Krishna messaged me later. “Did you get the stuff? Do you get the idea.”
Sure, I said, I get the idea.
But I didn’t.
I thought it was a subscription service for make-up. You know those ones where you pay £10 a month and get 5 products a month worth £50. But I don’t want 5 new products a month. I probably don’t even need 5 new products a year.
But that is not what Beauty Pie is – it is something quite, quite different. And quite, quite brilliant.
Okay, stay with me. Imagine a big department store beauty hall, where everything is on sale. Massively discounted. Not just the weird neon stuff, but the whole lot.
A £30 bronzing brick is only £7. A £20 eyeshadow stick is £3. A £100 anti-ageing cream is £11. A delicious £40 candle that makes your home smell like heaven is £12. All premium products, the good stuff.
You want to get it, don’t you? You have your face pressed at the window. You can see it, you can… almost… smell it…
And you absolutely can get it, all of it. There is just the very small catch; a small entrance fee. You’d pay it, wouldn’t you?
Of course, Beauty Pie is a little more complicated than that, but basically that’s the principle.
Okay, but now you’re saying: how do I know it’s a premium product? I have never heard of Beauty Pie. They do not advertise with models and actresses or in magazines. How am I to know that this product is so premium if a famous actress hasn’t told me so?
And that is exactly the point.
The woman behind Beauty Pie, Marcia Gilgore, (Bliss, FitFlop, Soap&Glory), knows this: almost every luxury cosmetic on the market is made in one of a handful of cosmetic labs. And off she goes and buys the same from those labs as all the other big names do.
She knows which lab does the best eyeliner, the best shade stick, the best cleanser, the best retinol. It’s like she went round all the counters at Selfridges and put together for you each brand’s best thing. But instead of doing that, she got it at source. It’s hard to emphasise how identical Beauty Pie is to every premium product you can think of. Naming names is not fair, but that’s what we’re talking about. I. Den. Ti. Kal.
In some areas, Beauty Pie has access to the best new innovations in beauty before other brands do, so they’re not matching big brands like-for-like but leading the way.
Beauty Pie puts these high-end products into simple packaging, skips out retailer markups, celebrity adverts and other middlemen and passes the savings onto the consumer. To make it worth Marcia’s while to do all this work, (because I’m sure she has bills of her own to pay), you pay a membership fee.
The membership fandango can be off-putting but basically each tier of membership allows to you buy a certain number of FULL-PRICE cosmetics per month. The entry-level amount is £5 a month, which lets you spend £50.
So just for example, let’s use their WonderGel Eyeliner and a Precision Eyeliner marker as an example of how the pricing works.
Bought together at full price, those eyeliners take up £33 of your spending allowance but you only actually pay £6.87, plus the £5 sub, which makes £11.87. So you have saved £26.13. And for that you have two absolutely top-tier products, which would normally cost about £18 each.
Anything you haven’t spent, (so the £50 allowance minus the £33 is £17), gets rolled over to the following month. There is a 3-month subscription minimum. You can upgrade your subscription at any time.
You can of course pay the £5 sub, buy nothing until the third month and then get £150-worth of stuff all in one go. I’m not sure what happens to leftover credit once you cancel your sub. I will find out.
The maths of it can seem mind-bending but it does work, you will see massive savings. Most people who have experience of Beauty Pie and are better at maths than me say that the £10 per month membership fee is the one to go for – it works out as best value and means you can focus on the skincare – the retinols and specialist stuff for pigmentation. But it’s your call. And you can upgrade your membership fee whenever you like.
There is more information about membership here.
AND – if you sign up and quote the code ESTHERSENTME (Esther sent me) you will automatically get another £50 (of FULL PRICE) to spend.
Look, I believe in Beauty Pie so much I’ve even done maths and as I’m sure you can imagine I hate maths.
Let’s have a re-cap.
You need Beauty Pie if:
1 You get more excited by value and a killer bargain than by pictures of beautiful, airbrushed actresses
2 You don’t feel defined by the brands you carry in your make up case
3 You feel like you need to “start again” with your make-up but do not want to have to research which are the best products to get from each counter
4 You want the best quality products available but feel a little cynical about elaborate packaging and retail mark-ups
5 It’s heading towards Christmas and you’ve got rather a lot of women to buy gifts for…
MY BEAUTY PIE BEST BITS
1 Eyeliner. You know how fussy I am about eyeliner – this is the best I have tried for a long time. Easy to use, goes on nicely, does not budge.
2 Brush set. You have no idea how grown up I feel finally having a proper brush set. These are such fabulous quality and each one reminds you what to do with it. I am so over applying things with my fingers or using crappy free cotton-bud things that come with eye palettes.
3 Candles. These are 100% just as gorgeous as any other really famous candle brand you can think of. I have the Bitter Orange and Blackcurrant and it is a superb, rich, berry/orange scent.
4 Ultralight Moisturiser with SPF 25. This has extract of liquorice in it, which works to sort of tighten up and generally soothe and sort your face out, as well as having a functioning SPF in it.
5 Lipstick. I am starting to become a lipstick person. I know! I never thought I’d see the day either. Beauty Pie lipsticks are terrific, rich colours, nice and moisturising and if you apply, blot and reapply they last for freaking hours.
This has been a sponsored post in partnership with Beauty Pie
Any questions? Leave a comment or email me – firstname.lastname@example.org