I’m sure you know who I mean by Flowerbx – this is the super chic flower delivery service set up by Tom Ford’s former personal assistant, Whitney Bromberg Hawkins.
Her aesthetic vision is just one type of flower in a vase, rather than a tricky arrangement and, as such, in their deliveries they just send you a massive amount of the same flower.
Fab idea, but the downside of Flowerbx was always that it was insanely expensive. I can’t quite remember precise amounts but it was always a figure that send me reeling back to Sainsbury’s.
Then before Christmas I met Whitney at a party. She is bronzed and smiley with a slim, unassuming husband who turns out to be the head of freaking menswear at Tom Ford, which actually I should have known on sight as he was wearing loafers with no socks in December.
I talked to Whitney about Flowerbx and I said “But it is so expensive!” And she said “We were! But in fact we have launched a new, more affordable service!”
So I went home and had a look at it. Actually not directly, that would be weird. I drank loads more and stumbled home and fell into a drunken half-sleep then woke up and shouted at everyone and crashed through my hangover and probably maybe two days later looked at the new Flowerbx service.
And it is much more affordable – the most entry-level subscription is £45 per month with a minimum of 3 months’ sign-up. I went for a fortnightly delivery and paid up front for 3 months. I have bought quite a lot of flowers in my time – notably from Daylesford – as well as independent places, corner stalls and various florist shops, so I have a reasonably good sense of what is and what is not good value for this part of the world and – taking delivery costs into account – that’s really very okay.
My first delivery was a whole load of tall white things, (sorry I’m no horticulturalist but they were perfectly nice for what’s available in January), that I divided up between a whole load of vases and they looked totally smashing and helped with the wobbly who-am-I bit after all the Christmas decorations come down.
I have used other flower subscription services and they have been utter bogshite – there’s that one that comes through the letterbox and you get these five dismal weedy sticks that you have to arrange yourself in a special vase and it looks nothing like the photo.
So to my mind, this is better. You can, of course, also get one-off deliveries. Check it out here. I apologise in advance that this is a London-only service.
Hi Esther. Can you say a bit more about how many flowers you get and how splittable they are? I normally use Freddie’s Flowers which I quite like- the only downside is that it’s so popular where I live that, if you go to a friend’s house, they probably have exactly the same flowers as you (which also proves that none of you has a carefully selected them from some chic little market or received them from a secret admirer). It’s about half the price of Flowerbx but I find you only really get one decent bunch- whenever I split it, the arrangements look a bit weedy.
Out of my delivery I got a MAAAASIVE bunch – probably 40 stems. It packed out a large, tall vase and packed out a smaller rectangular vase for a mantlepiece, too. They’re past their best now but I will take a photo of the next batch so you can see x
This looks very lovely. I’m Elton John-esque in my life for flowers and have been underwhelmed by some of the subscription services out there.
I use Freddie’s Flowers. They always send lovely selections that last ages and are also reasonable I think.
Might Whitney be persuaded to do a quick ‘how to arrange flowers’ for Spikers? Even uninspring supermarket flowers look a million times better in the right vase and with a few bits of extra greenery from the garden/woods/Heath. (Or buy a few useful bits of fake foliage) It’s not very difficult with a few pointers and will make Lizzie’s FFs look like her own and not her friends’ bunch!
Aha, well… Whitney’s entire *thing* is that it’s just one type flower… so no arrangement necessary. But for flower arranging newcomers there is the most fab book by my friend Mark – hang on it’s called Simple Flower Arranging and it’s genuinely simple and very inspiring: https://www.amazon.co.uk/Simple-Flower-Arranging-Mark-Welford/dp/1409337359