The modern chino

Isn’t it just the best, the greatest feeling, when an item of clothing that you have ordered online arrives and it’s just as you dreamed it would be?

So it was for me this morning with the arrival of this pair of khaki chinos from The Great. I have been battling on with my old pair of chinos from Vince for three years now, which have great things about them but they are very stiff and blousy in the crotch, which is annoying – they basically only look good when you are standing up.

I must have bought and returned six different pairs of chinos in the last three months trying to find good new ones. This pair from H&M were fine but they weren’t the DREAM. These from The Great are just heaven, they make me look like someone else. They are cut in a modern style which you may have experience of and know doesn’t suit you, but if you’re not sure one way or the other, do give them a whirl. The material is soft and forgiving and the cut is flattering AND you can put them in the washing machine.

The Great do not have a huge amount of stock, so if you like the look of these please do not delay. Don’t wait until it’s actually chino weather because everything in your size will be gone.

Also, please definitely measure yourself properly when you are ordering your size because you are one size down from the one you think you are.

I apologise that they are so expensive, but I do expect these to last me (and you) for the next three years and, in fact, well beyond that, as they do not do the annoying bouffing-at-the-fly thing.